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Keith Olbermann and the Loneliness of Being Ignored

Do you remember Keith Olbermann? He sure hopes that you do. You know, the former Sportscenter anchor with the catchphrases who became a wild-eyed MSNBC host, shilling for the corporate media giant and hyperventilating about George W. and Dick Cheney? It was like a decade or two ago. Anyway, he was put out to pasture and now has an account on X, where — and this is truly original — he calls attention to himself by saying really mean things about conservatives. “Racist! Sexist! Fascist!” You know the drill.

Now, I will acknowledge the temptation, when confronted with such tirades, to answer rage with rage. But anger is the wrong response here, not simply because it is un-Christian and we should take the high road, but because Olbermann is not a villain anymore. Rather, he is something rarer: a man no longer formidable enough to despise. His is actually the sad act of a sad man groping for relevance, and I say that not to be condescending, only to observe that the appropriate response is pity.

See for yourself. What is revealed by Olbermann’s public persona — what’s left of it on social media, anyway — is not power, or influence, or even conviction, but the absence of it. It’s a man shouting for attention in a room that has largely emptied. The spectacle resembles less a public debate than the cry of a child left alone upstairs, neglected, yelling into the darkness in hopes that someone, anyone, will answer back.

There was a time when Olbermann did not need to shout. During his early years on ESPN, particularly alongside Dan Patrick, he possessed genuine broadcasting talent. His timing was sharp, he had a quick wit, and for a brief moment he helped shape the rhythm of modern sports television.

Then he started taking himself too seriously, transitioning from the cool teacher to the angry substitute who shouldn’t be around kids, often less a commentator than a man trapped in a strange and exhausting performance of perpetual outrage. The wit that once animated highlight reels gave way to something harsher and more frantic. Where there were once punchlines, there are now denunciations; where there was once television craft, there is now a relentless stream of anger on social media — over two hundred thousand posts! — indistinguishable from millions of other keyboard warriors spewing bile from their basement. My, how the mighty have fallen.

The pattern is familiar. Something in the news happens, and here comes Olbermann to insert himself with another denunciation, another personal attack, another moment of performative fury. Legendary Notre Dame football coach Lou Holtz died, so of course Olbermann rejoiced in his death by calling him a “scumbag.” Holtz was a saintly man, so Olbermann saw an easy way to get attention by being mean to a man that everybody was saying nice things about. A former colleague at ESPN, like Linda Cohn or Sage Steele, dares to express an opinion he disagrees with, and here comes Keith with “she’s ugly” and “she’s an idiot,” with more than a hint of misogyny and bullying. Tomorrow it will likely be someone else, and he’ll scream his usual “off with their head,” and sadder still, nobody will care.

The strange irony is that Olbermann clearly intends his insults to provoke outrage, yet the most offensive thing about them is their lack of wit. Screeching “you’re dumb,” “you’re ugly,” “I wish you were dead,” is the sort of thing resorted to by a dimwitted playground bully, bigger than his classmates only because he’s been left back, but certainly no match for adults. A duel of words requires two capable combatants, and there is little sport in fencing with one who arrives unarmed. As Alexander Pope discovered centuries ago when besieged by lesser critics, some attackers do not injure their targets, they merely degrade the conversation by participating in it. The wiser response is often the one Winston Churchill preferred when confronted with unserious opponents: to decline the contest altogether. Long before either of them, the wisdom of the Book of Proverbs captured the same truth in simpler terms: “Answer not a fool according to his folly, lest you be like him yourself.” (Proverbs 26:4)

Olbermann is, in short, no longer clever or relevant enough to be hated. Hatred, after all, requires a certain parity. It requires the sense that one is facing a worthy adversary. Recall the scene in Christopher Nolan’s Batman where the antagonist Bane finally meets up with the caped crusader, after a lifetime of anticipation, only to discover Bruce Wayne to be a shell of his former self. Bane is more disappointed in his foe for letting him down than he is vengeful.

I once knew a sad little man who was deeply jealous of me because I succeeded and he never did, because he was always looking for the shortcut, always looking for the route that bypassed hard work and diligence, and he never found it because it doesn’t exist. This was somehow my fault, so he went around telling people in our social circle that I was his mortal enemy. When I heard about it, I didn’t feel anger. I felt something closer to bewilderment. An enemy implies some measure of equality, some contest in which two people are actively engaged. If he wanted to be my enemy, he had to accomplish something first, then perhaps we could talk about rivalry. Until then, the whole thing felt less like conflict than confusion. An ant may crawl upon the foot of an elephant, but it cannot declare war on it.

And that is the strange position Olbermann now occupies. He wants enemies. Enemies grant significance. They imply that one still matters. So he goes out of his way to provoke, not to win an argument, but to trigger a response. In that sense he resembles less a polemicist than a heckler in the stands, a nobody shouting insults in hopes that the athlete will turn around and acknowledge him. The heckler does not need a crowd, only for the target to react. Without that reaction, the noise collapses into what it always was: a nuisance adding noise in a stadium. True enmity requires a contest, and a contest requires two participants who stand on the same field of play.

Perhaps that is the real tragedy. Many public figures struggle when the spotlight fades, and there’s no shame in that. For someone whose identity was so closely tied to relevance and applause, the quiet can be unbearable. Social media offers a kind of substitute stage: immediate reaction, instant conflict, and the fleeting reassurance that someone is still listening.

But it is a cruel stage, one that brings with it a certain melancholy. Because what’s really happening here, and this is the saddest part, is that Olbermann is searching to fill a void that should be filled by love, but not by spreading any, nor by offering it. Instead, he tries to obtain it the only way still available to him: by calling attention to himself. It is not even a demand to be worshipped like some counterfeit divine ruler. It’s a lesser ambition that says “just please look at me.”

Children pursue attention in different ways. Some earn it through achievement. Others by entertaining their classmates as the clown. Still others obtain it the crudest way possible: by acting out. It’s hard to be mad at that child when you know his behavior is a consequence of real hurt and loneliness. 

Olbermann is not married and has no children and needs an audience. He asks only to be noticed. And if he can’t be part of the conversation, he’ll interrupt it. It is perhaps the saddest way to feel powerful, not by offering anything of value, but by interfering with what others are doing. Here we see the child not invited to the party, determined to ruin it for everyone else.

It’s actually worse than that. If the saddest thing in life is to be unloved, the second saddest is wasted talent. Olbermann combines the two. For just as nobody will ever deny Olbermann’s talent, neither can it be denied that he used it to make the world a darker place, dividing the country, and spreading the very disease of hatred that he thought he was fighting against. When Martin Luther King remarked that “darkness cannot drive out darkness, only light can do that,” he had men like Olbermann in mind. Olbermann saw the world as filled with demons and thought to make himself a dark angel to fight them, not realizing that they are the same thing. He not only wasted his talent, he abused it, and it contorted and consumed him. You cannot tame darkness, it will not submit to you, anymore than you can hold a tiger by its tail. It will always overtake you, just as it did him.

Christians are instructed by Jesus Christ to love our enemies, a command that often feels impossibly difficult when the enemy is cruel or malicious. Yet sometimes obedience becomes easier when we look more closely at the object of our anger. A sad voice shouting into the night is not defeated by shouting louder; indeed, it is already defeated. It is met, if anything, with the quiet realization that the noise is not really about politics, or debate, or even hatred. It is pain. It is suffering. It is the sound of a man asking the world to notice him, asking to be loved, and discovering, night after night, that the world has already gone to sleep, and scarcely remembers he was ever in the room.


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